Every ad mocked up the way a fan will actually see it on Facebook and Instagram — sponsored post framing, the copy that runs with it, and the Sign Up button. Grouped by placement; three creative treatments per placement.
1080 × 1080 · the primary placement, shown as a sponsored feed post.
Treatment 1 · Typographic
Copy variant A · the brand-mark opener
Treatment 2 · Fan crowd (real May-flight photo)
Copy variant B · the belonging line
Treatment 3 · Action shot
Copy variant C · every match is a Pride night
1080 × 1350 · the taller mobile-feed cut, more screen per scroll. Same copy rotation.
Treatment 1 · Typographic
Copy variant A · the brand-mark opener
Treatment 2 · Fan crowd (real May-flight photo)
Copy variant B · the belonging line
Treatment 3 · Action shot
Copy variant C · every match is a Pride night
1080 × 1920 · full-screen vertical with the Sign Up swipe-up. Stories show the creative and button only; the primary text and headline run in feed placements.
Treatment 1 · Typographic
Tapping Sign Up opens the Instant Form in-app, pre-filled from the fan’s profile.
Treatment 2 · Fan crowd (real May-flight photo)
Real Courage fans from the May “One Crest, Every Color” flight behind the navy overlay.
Treatment 3 · Action shot
Match-energy vertical cut for Stories and Reels.
Every signup gets an instant branded confirmation email and lands in the shared database.
The confirmation email continues the story: the stadium is their home, every match is theirs, and they're part of the Courage family. It sends automatically the moment a fan submits the form. This is the exact email, shown with a sample fan name:
Opens standalone: confirmation email preview