Ads & Paid Media.
Every paid campaign we’ve run and what’s next — the creative that ran, the dollars spent, the results, and the road ahead through the season. All targeted into The Gaygency’s LGBTQ+ Triangle audience.
Campaigns we’ve run
Two flights so far, April 29 to May 16, 2026 — both delivering well below Meta industry cost benchmarks thanks to our proprietary LGBTQ+ audience data. See the full performance report →
Belonging — “One Crest, Every Color”
Top-of-Funnel Awareness Sweep
*Combined engagements across both flights: reactions, comments, shares, saves, and post clicks.
Coming next
LGBTQ+ Email Signup — Lead Generation
An always-on lead-gen campaign to grow the NC Courage LGBTQ+ email list season after season — a 35-mile Triangle radius, no landing page required. Our plan: $4,000 through the rest of the season (~$28/day), funded entirely by trimming $400 from each game flight — sitting right between the Lean and Recommended tiers. Read the full brief → · Preview every ad mockup →
| Tier | Daily | Monthly | Through-season | Est. leads / mo |
|---|---|---|---|---|
| Lean | $25 | $750 | $3,600 | 130–300 |
| Our plan | ~$28 | ~$840 | $4,000 | ~150–340 |
| Recommended | $35 | $1,050 | $5,040 | 200–450 |
| Push | $50 | $1,500 | $7,200 | 300–650 |
Budget strategy — feeding the email engine
We’re approved for $1,000 in paid ads per game. Here’s a smarter way to use it: run a tighter $600 flight per match and pour the rest into the always-on email list that pays off all season long.
Budget — spent & planned
| Campaign | Status | Budget |
|---|---|---|
| Belonging — One Crest, Every Color | Spent | $799.71 |
| Top-of-Funnel Awareness Sweep | Spent | $1,188.26 |
| Game-day flights · 10 home matches | $600/game (was $1,000) · $100/day × 6 days | $6,000 |
| LGBTQ+ Email Signup (Lead Gen) | $4,000 through the season (~$28/day) · funded by game reallocation | $4,000 |
| Spent to date | $1,987.97 | |
| Reallocated game → email | $400 × 10 matches | $4,000 |
Roadmap — games we’ll advertise
The remaining home matches at WakeMed are the paid-media tentpoles for the rest of the season. Each gets a focused $600 flight ($100/day × 6 days) leading up to kickoff; Pride Night is the flagship.